First Class, Third Edition
We designed Jetsetter 3.0, our custom travel kit, as a gift for clients and a showcase of how far our work has come since 2023.
Client
Whitestone
Year
2026
INSPIRATION
Jetsetter is the travel kit Whitestone keeps returning to. The first version, built in 2019, showed clients what our kitting could do. The 2023 edition drew on 1960s air travel and modern Swiss design, with passport-stamp marks that named a few of our team locations. It was a practical kit that packed a Bluetooth luggage tracker and a journal alongside the dopp kit and eye mask.
Since 2023, more of our client work has moved into fully custom product development. We wanted a kit that showed that growth directly, so Jetsetter 2.0 started with one rule. Every piece had to be custom developed, with materials and finishes chosen the way we choose them for client programs.
The kit also puts one of our own forecasts into practice. Roam Ready, one of the five trends in Whitestone's 2026 Trend Forecast, tracks how travel has become part of everyday life. GenZ and GenAlpha are putting more into long weekends and experiences than into possessions, and they expect the things they carry to keep up with a life in motion.
PLAN
We started with color. The palette pairs Olive Green and Midnight Navy with a warm Porridge neutral, and uses Cool Gray and silver hardware as accents. Olive carries the leather goods and navy carries the textiles. The porridge blanket gives both a soft base to sit against.
Materials came next. We used PU vegan leather for all four leather pieces and developed a woven version for the passport wallet and dopp kit, so the collection reads as a set when the pieces sit side by side. The eye mask has a herringbone cashmere front with a satin back, and the cap is cut from washed chino twill so it feels broken in on day one.
We chose decoration piece by piece, which turned the kit into a working sampler of the methods we offer clients. The keychain, blanket strap, dopp kit handle and passport wallet are all debossed, with silver foil on the wallet's interior signature. The eye mask has script embroidery and the cap has a chenille patch with a merrowed edge. Woven labels finish the blanket, the eye mask, the cap interior and the dopp kit lining.
The pieces pack into a herringbone-patterned gift box that echoes the weave on the eye mask and blanket.
PRODUCT
CUSTOM LEATHER BAG CHARM: Fully custom, designed to be kept, carried, and noticed. Charm culture is having a legitimate cultural moment in 2026, and this piece was built to live in it.
IRON-ON PATCHES: Applied on-site, these turned the tote into a live creative project and gave guests a reason to stay engaged at the activation longer.
DENIM TOTE BAG: The customization canvas. Guests left with a piece that was theirs in a way a standard branded tote never is.
ENAMEL PINS: The vending machine format created a discovery moment before guests even sat down to create. The 90s reference was intentional and immediate.
BURGER BOXES, GREASEPROOF PAPER, PASTRY BAGS: Branded packaging that reinforced the Goodles world throughout the event.
TEMPORARY TATOOS: Playful, low-commitment, and completely on-brand for a company like Goodles that leads with personality.
RESULTS
Live brand activations are the format that no algorithm can replicate. The Goodles pop-up demonstrated what happens when a brand stops distributing products and starts building moments: guests engage longer, share more authentically, and carry the brand with them in a literal and lasting way. Whitestone's role, across creative direction, product sourcing, and logistical execution, is exactly this kind of full-service partnership, designed for brands ready to show up in the real world.
The activation drew praise across the production team, byLW, the event agency behind the pop-up, called out Whitestone and the team by name: "the best swag.”
