Austin Offsite: WhitestoneFest

Client
Whitestone
Year
2022

A large group of people, mostly women, gathered outdoors at night for a celebration or party, posing for a group photo with trees and string lights in the background.
Pink roller skate with black decorative details and red wheels, surrounded by three reddish stars.
People kayaking on a river, some enjoying high-fives, wearing life jackets, under a clear blue sky surrounded by trees.
Collection of Austin-themed items on a wooden surface including a blue bandana with a bull skull and floral design, a small keychain with 'Wriesome Austin Fest 2022' text, a notebook with 'Keep Austin Weird' cover, a reusable cup with straw, Texas license plates, a cylindrical container with 'Keep Austin Weird' text, and clips and tags.
The word 'INSPIRATION' in stylized blue lettering.

Team Whitestone headed to Austin, TX for our 2022 annual company offsite gathering. With staff traveling in from around the country, we wanted to gift them with a kit that would bring them the feeling of Texas upon arrival. Additionally, our team is a young, fun, millennial company, and we needed our swag to match our vibe. We pulled both of these factors together and came up with the theme for our kit: disco-cowboy, which plays off of the music scene in Austin and the Texas culture.

Colorful graphic design featuring the word 'Whiteside' in red, pink, navy, and light blue typography, along with images of a globe, a bull skull, a sheriff's badge, and stylized nature elements.
A logo with the text 'PEAN' in blue stylized letters

As a branded merchandise company, we had to guarantee the swag we gave to our own staff was top of the line and custom made. Additionally, we chose to include useful products that staff would be sure to take home and reuse. We chose products that were high end, necessary for the events at our offsite, and could be custom designed. We began with a mood board full of bright colors and Austin artwork, then narrowed down our product selection to the most useful items. 

Illustration of a cowboy riding a horse in a desert with cacti and a sunset background.
A pink skull of a steer with large horns and red and yellow flowers over the eye sockets, with the text "Greetings from Austin, TX" in pink and blue.
A pink globe with an animated smiling face wearing a red cowboy hat.
Drawing of a desert landscape with large rock formations and cacti, under a pink sun in a cartoon style.
A stylized drawing of a cactus with multiple arms, outlined in dark blue, with light purple sections and small red dots on it.
Rusty metal sign spelling 'Austin' with light bulbs, mounted on a corroded corrugated metal wall, decorated with stickers, tags, and small objects.
Group of five people smiling and pointing upward, standing on grass with trees and a blue sky in the background, wearing matching yellow T-shirts with a graphic design.
Yellow T-shirt with a graphic design of a cowboy riding a horse, desert and cacti, and text that says "Greetings from Austin, TX".
Orange fabric bag with black graphic of a desert scene, including cacti, a mountain, clouds, and a disco ball, with text 'Whitestone Austin TX Fes' at the bottom.

T-SHIRT

Whitestone Austin TX Fest banner with colorful illustrations of a red globe, an orange cowboy hat, a blue cowboy boot, and orange autumn leaves on a white background.

TOTE BAG

A beige cup with a straw, featuring a simple cowboy hat graphic and text that reads "Wild West" and "Western Fest" against a plain white background.

TOWEL

Cover of a program or magazine with a blue cityscape and event details for Watestonefest from September 27-30, 2022.

TUMBLER

NOTEBOOK

Close-up of a blue bandana with white paisley and floral patterns, and the repeated word 'white' along the bottom edge.
The front of an old, rusty Chevrolet truck with a bright orange bag hanging from the front grille, set outdoors under a sky with clouds and trees.
A vintage metal wheelbarrow with rusted wheels and a metal frame, leaning against a metal display stand outdoors. A white towel with colorful graphics and text is hanging on the stand. There are trees, a building, and a fence in the background.
Group of women looking at a display wall with photos and notes, some holding clipboards or papers, inside a room with a large tree trunk and speakers in the background.

BANDANA

A wooden mail sorter with numbered slots and a paper menu listing Saturday activities and restaurant details, alongside a partial map of Austin, Texas.
Collection of souvenirs and memorabilia from Whitetone Fest in Austin, Texas, including T-shirts, keychains, bandanas, a tumbler, and decorative items featuring colorful designs and text.
Travel essentials labeled with categories: lip balm, hand sanitizer, key chains, sunglasses cloth, snacks, and a badge with a smiling face wearing a hat.
Four women outdoors on a sunny day, two of them lifting a third woman into the air; all are smiling and appear joyful, with greenery and blue sky in the background.
Close-up of a bag of snack mix spilling onto blue patterned paper, with a tag reading "Greetings from Arizona, AZ" attached to the bag.
An American flag hanging on a wall with souvenirs and memorabilia from Austin, Texas, including a yellow t-shirt, blue bandana, and various flyers and pamphlets.
The word 'RESULTS' in bold, blue, block letters with a textured background.

The staff were given their swag bags upon check in to the hotel. The T-shirts were worn throughout the trip, the notebooks were used to jot goals for the upcoming quarter, the tumblers kept us hydrated through our yoga session, and the Whitestone pups are now wearing their new bandanas!

The back of a yellow t-shirt with black and blue text about the White Stone Fest, which took place in Austin, Texas, from September 27 to 30, 2022, listing names of people and locations.
Close-up of the steering wheel and dashboard of a vintage car, showing a rusted metal steering column, a speedometer, and an Austell, TX keychain hanging from the ignition.
Close-up of a person holding a spiral-bound restaurant or cafe menu with various drink options, possibly near a laptop or computer.
People participating in a yoga or stretching class on colorful mats outdoors under a covered patio with trees and a brick building in the background.
SHOP THE COLLECTION
Explore Capabilities