San Diego Offsite: Whitestone Surf Club

Group of people on the beach posing for a photo, some raising their hands, smiling, and wearing sunglasses and casual summer clothing, with an overcast sky and pier in the background.

Client
Whitestone
Year
2023

Outline drawing of a hand making the shaka sign with the thumb and pinky finger extended.
A group of five friends smiling and hugging at the beach, wearing sunglasses and casual summer clothing, with a blurred pier in the background.
A person in a wetsuit surfing on a pink surfboard on a small wave at the beach, with the ocean and cloudy sky in the background.

When you think of Southern California, what's the first thing that comes to mind? Ocean air, soothing waves, and the Beach Boys playing "Surfin' U.S.A."!

That's why Team Whitestone headed to San Diego for our annual company offsite. After an incredible experience at our offsite in Austin, Texas, we knew it would be hard to top the location, vibe, and custom merch. But here we are, riding the wave!

Text graphic saying 'THE VIBE' in bold blue letters.
A collage of beach and summer scenes, including surfboards, a beach house, a sign reading 'Sea Diced,' beach umbrellas and chairs, a vintage trailer, bicycles, and people enjoying the seaside.
Illustration of a toothbrush with a pink handle and blue bristles.
A logo with a beach scene featuring a palm tree, a person holding a surfboard, and a full moon in the sky. The text around the image reads "WHITESTONE SURF CLUB."

Inspired by the chic beach vibes synonymous with Southern California, our Brand Team opted for simple and functional items with our Whitestone Surf Club spin on beach essentials. 

The Elements:  

  • Retro surf style

  • Soft dusted pastels and sherbet hues

  • Nostalgic 90s surf prints

  • Funky typography with playful lettering

  • Hand-drawn patterns

Text that says 'THE MOOD' in playful, bold, teal and black fonts.

In alignment with the Whitestone Surf Club theme, we gifted each team member with custom-designed merch inspired by 90s surf culture and our highlighted annual trends: good for the planet and 90s nostalgia. These versatile items were practical and useful during our offsite activities and events.


Bright blue text reads 'The Merch' in a playful font.
A hand making the shaka sign inside a teal circle, with the text '90s Inspired' below.
An icon of a hand holding a heart with the words "Gives Back" beneath it.
Simplified illustration of the Earth with the continents outlined, surrounded by a pink circle, and the text 'Good for the Planet' below.
Text reading 'PRODUCTS INCLUDED' in blue on a white background.

Beach-themed items on a table, including a yellow and white beach ball, a teal White Stone Surf Club cap, a white towel with blue writing, a glass water bottle with a teal lid, a notebook titled "WhiteStone Surf Club", a tube of sunscreen, sunglasses, and a sanding block, with a spilled drink on the surface.
Person wearing a cream-colored sweatshirt with a palm tree graphic and the words 'Whitesone Surf Club' on the back, tan pants, and a teal baseball cap with hair hanging out, standing against a plain beige background.

MARINE LAYER LONG SLEEVE TEE

Read More: Our collab
A woman wearing a teal cap with a logo and a white sweatshirt with a similar logo, smiling slightly, facing forward against a plain light-colored background.

MICRO CORDUROY HAT

A teal fabric tote bag with white straps and a front pocket, standing against a beige background.

BEACH BAG

Beach towel with 'WhiteStone Surf Club' logo, featuring a surfer, palm tree, and sun, on a beige background.

PESHTEMAL BEACH TOWEL

A clear plastic water bottle with a green screw cap and a label featuring a palm tree, a surfboard, and the words "Good Vibes" and "Whitestone Surf Club." The bottle is set against a plain beige background.

FILL IT FORWARD CUPANION® BOTTLE

Read More: Our collab
A gray notebook with a black elastic band, three colorful pens, and a gray tote bag with the Whitetone Surf Club logo, on a beige background.

JOURNAL

Read More: Our collab
Beach-themed merchandise including white and green hats, a white shirt, a backpack, and water bottles hanging on a wooden railing.
Two men are on a beach during daytime, one in front smiling and wearing sunglasses, a beige long-sleeve shirt, and patterned shorts, the other in the background wearing a cap, sunglasses, a gray shirt, and patterned shorts, near a volleyball net.
A collection of surf-themed accessories and stationery arranged on a beige background. Items include enamel pins on a card, a fabric wristband with "WHITESTONE SURF CLUB" written on it, a pair of sunglasses, a set of five colorful pens with phrases like "positive vibrations" and "no bad days," and a small pouch matching the wristband.
People walking along a paved beachside path with ocean and cloudy sky in the background, carrying large turquoise tote bags, wearing casual summer clothing, and engaging in conversation.
Beach scene with lounge chair, umbrella, sailboat in water, seagulls, sun, and clouds.
A teal baseball cap with a palm tree and surfboard logo resting on a weathered wooden post at the beach
Overcast beach with people gathered near a booth, surfing and walking along the shoreline, and distant cliffs in the background.
Group of five women smiling on a wooden walkway in a natural setting, holding drinks, some wearing hats and sunglasses.

Our Whitestone team was smiling wide and enjoying good vibes throughout our Surf Club adventure. Each component was put to good use, enhancing our overall experience together and adding a little “surprise and delight” goodness for each company employee. Positive vibes and salty souls for life. 🤙

Text saying 'THE RESULTS' in bold, stylized blue font.
Beach scene with sand, a white towel with blue text, sunscreen, a clear water bottle with a logo, and colorful pens.
A woman with a cap and earrings laughing, holding a water bottle, standing near a table with a blue towel and pink, green, and blue pens.
Blue towel with a pocket containing two white insole shoe inserts and three enamel pins, including a thumbs up, a popsicle, and a surf club logo with a person and palm trees.
A woman wearing a teal baseball cap and a light denim jacket is looking at her smartphone while holding a clear water bottle.
A surf bag filled with beach essentials, a beach ball, water bottle, towel, and cap arranged on a table against a beige wall.
SHOP THE COLLECTION
EXPLORE CAPABILITIES