Revamping the Whitestone Merch Shop
Client
Whitestone
Year
2026
INSPIRATION
As an industry leader in branded merchandise and company store solutions, Whitestone needed its own flagship store to reflect the high-caliber tech and design work delivered to enterprise clients. The initial shop had become outdated, relying on a rigid grid layout and a high-friction checkout experience. To bridge the gap between internal technical capabilities and public-facing presentation, Whitestone set out to recreate its online store as a best-in-class, retail-inspired e-commerce benchmark.
The old, outdated site that relied on a rigid layout and a high-friction checkout experience.
PLAN
The revamp began with a comprehensive audit of user drop-off points across the original navigation and multi-step checkout flow. Using Figma, our design team mapped out a streamlined sitemap and built interactive design systems that prioritized intuitive navigation, warm visual aesthetics, and responsive layout structures. The strategic roadmap focused on separating curated collections, such as private label goods and past offsite kits, from core agency services, ensuring the platform served both as an active e-commerce store and an interactive sales tool. Finally, a custom frontend development plan was executed by our tech team to bring these components to life through tailored liquid code and dynamic UI interactions.
The sitemap and creared in Figma, built with interactive design system at the forefront.
DELIVERABLES
The project delivered a fully transformed online shop, anchored by a complete Figma UI design kit for rapid future scalability. Crucially, the custom code replaces the old, cluttered cart page with a modern visual cart drawer and a friction-free checkout flow. To reinforce Whitestone's agency expertise, five interactive capability sections detailing Branded Merchandise, Enterprise Solutions, Sustainability, Global Logistics, and Creative Design Services were embedded directly into the homepage experience.
RESULTS
The relaunched Whitestone Merch Shop successfully turns a routine ordering portal into a sleek, direct-to-consumer style shopping destination. By removing administrative friction and elevating the visual presentation, the new site drastically improves user engagement and modernizes the customer purchasing journey. Most importantly, the shop now serves as a live, interactive portfolio piece that Whitestone’s sales team can confidently present to prospective enterprise clients as proof of their custom technology and design capabilities.