Denver Offsite: Whitestone Adventure

Client
Whitestone
Year
2024

Group of people gathered outdoors in front of a white tent with trees and mountains in the background, many wearing matching green sweatshirts and sunglasses.
Two people hugging, one with curly hair and glasses on her head, smiling.
Two people wearing helmets and harnesses standing on a wooden platform on a high ropes course, with safety ropes and a climbing net beneath them, against a clear blue sky.
Cheddar cheese label with mountain illustration and text 'Find Your Wild' and 'Sep 2024', featuring orange mountain graphics and blue text
Stylized orange text that reads "Inspiration" in a cursive script style.

Our 2024 offsite company retreat was designed around the theme “Find Your Wild”–a call to embrace the adventurous spirit of Colorado and push beyond our comfort zones. We wanted to create an immersive experience where team members could connect, challenge themselves, and walk away with a renewed sense of creativity and collaboration. The gear we designed for the retreat reflect this ethos, blending functionality with sustainability, all while encouraging some exploration and adventure. 

A laptop displaying a website called Whitestone Adventure, featuring a mountain landscape with the text 'Find Your Wild' and a navigation menu at the top.
Stylized text that reads 'The Plan' in dark green cursive font.

To bring the “Find Your Wild” vision to life, we began by focusing on creating a seamless and engaging experience for retreat attendees. Central to this effort was the development of a dedicated “Find Your Wild” website. This platform served as a central hub for all retreat-related information, streamlining communication and ensuring accessibility. Key details such as hotel accommodations, the trip itinerary, Denver recommendations, arrival logistics, and a comprehensive packing list were all consolidated into one easy-to-navigate location.

As part of our commitment to making a positive impact, we also hosted our first-ever Marine Layer Clothing Drive, where attendees donated a total of 250 shirts to be upcycled through Marine Layer’s innovative Re-Spun Program. By prioritizing clarity and convenience, the website became an essential tool for planning our clothing drive, reducing any travel-related stress and enhancing our team’s overall experience.

With the practical foundation in place, we turned our attention to the creative elements of our retreat. Our idea began with drawing inspiration from our 2024 trend forecast NATUREBLEND, which is all about championing products with versatility and promoting outdoor experiences. The brand team held creative brainstorm sessions and created a mood board to guide our vision; we featured earthy tones and spice hues, durable materials, and elements inspired by vintage designs from The National Forest and ‘Smokey Bear’ campaigns. Our goal was to craft products that weren’t just souvenirs but essential gear for the retreat experience. Product selection focused on sustainability, practicality, and an aesthetic that seamlessly tied into the retreat’s theme.

Collage of outdoor and travel-themed merchandise including posters, t-shirts, stickers, and patches featuring national parks, forests, wildlife, and camping graphics.
A light blue hand holding a red flower with green leaves against a black background.
Logo for the Western Slope Annual Meeting 2024, featuring a stylized green mountain with a tree-shaped top and the text "With Es Stone Adventure Colorado 2024" encircling it.
Flag-shaped design with the word 'WHITESTONE' written across it in stylized black lettering.
WhistleStop Adventure logo with the words 'WhistleStop' in large, orange, script font and 'ADVENTURE' in smaller, uppercase, red letters underneath.

TOPO BACKPACK

To build excitement and set the stage for our gear launch, Whitestone sent unbranded Topo Backpacks to the team ahead of their trip to Denver. This gave them a chance to gear up with a bag made for adventure. More than just a travel essential, the backpack became a symbol of the retreat experience. Upon arriving in Denver, attendees customized their packs with pins and patches from their welcome kits, turning them into personalized keepsakes that combined function with self-expression.

Colorful backpack with orange, beige, and green sections, featuring straps, buckles, a zipper pocket, and a patch that reads "Topo Designs," set against a yellow background with pinecones at the bottom right corner.
A person wearing a brown beanie, green jacket, and shorts walking on a rocky trail with a backpack, in a lush green forest during daytime.

“The offsite merch was the perfect pair for the Denver vibe! It set the mood and excitement for adventure. My favorite item was the Topo Designs backpack that came with stick on patches and pins so we could make it our own”

Allison MacDougall

Green crewneck sweatshirt with a logo on the front, laid flat against a tan background.

RELAXED TONAL CREWNECK

Three sticker patches on cardboard backing, each with different designs and text, set against a mustard yellow background.

OUTPATCH RECYCLED PATCH SET

A white and green Expo marker pen in front of a beige-background poster with orange mountain, leaf, sun, and animal illustrations, including a bear and a pine cone, with text about White Stone Adventure in Colorado, placed between two pine cones on a yellow surface.

FIELD JOURNAL

A beige knit beanie hat with embroidered text that reads "FIND YOUR WILD, WHITESTONE ADVENTURE" on a yellow background, surrounded by pinecones.

RELAXED CUFFED BEANIE

Light blue thermos with a mountain logo and the words "Whitestone Adventure," placed on a yellow surface with an open lid nearby. The thermos has a black and light blue attached strap, and the background is a solid yellow color.

THERMAL WATER BOTTLE

A colorful, abstract patterned bag with a logo that says 'Find Your Wild' and features mountain graphics and the text 'Whitestone Adventure' on a plain yellow background.

PACKING CUBE

Close-up of a colorful backpack with outdoor gear and a brown paper map labeled 'Whitestone Wilderness Adventure' on a dirt ground.
A woman with long black hair, wearing a tan beanie, green sweatshirt, and khaki shorts, is squatting in a forested area during the daytime. She has a brown backpack and is holding a gray water bottle. The background is filled with green trees and sunlight filtering through the leaves.
A collection of outdoor adventure items including a chapstick, pine cone, compass keychain, enamel pin set, flashlight, and playing cards, all arranged on a yellow background for an outdoor-themed display.

“My favorite product was the Crewneck Sweatshirt: I've worn this thing out! It's my fave sweatshirt and is so warm and cozy. I loved receiving it and wearing it all across CO on our extended trip after offsite.

As always, Whitestone knocks it out of the park with our off-site merch and the surprise and delight of receiving the merch upon arrival is one of my most favorite parts!” 

Aimee Anthes-Balfe

A woman walking outdoors in a forest, wearing a green sweatshirt with a circular logo on the chest and carrying a backpack.
Person sitting on rocks in a forested area, holding a tan paper with orange design in front of face. Supplies include a backpack, water bottle, and a thermos.
A woman sitting outdoors on a bed of fallen leaves, wearing a beanie, a green hoodie with logo, and a hiking backpack. She is looking inside her backpack and is near a water bottle with a strap.
A collection of outdoor adventure gear and accessories laid out on a tan surface, including a green T-shirt, a brown beanie, stickers, a colorful patterned bag, a thermal mug, a water bottle, a backpack, a pen, a small flashlight, a keychain, and some pinecones.
The word 'Revolto' written in bold, cursive orange font on a transparent background.

The “Find Your Wild” gear seamlessly integrated into the Whitestone retreat experience, enhancing both utility and engagement. Our team actively used their products throughout our stay–from staying hydrated on ropes courses to documenting their reflections in custom journals. Beyond their use at the retreat, these items serve as lasting mementos of a transformative company-wide getaway, embodying the spirit of adventure, teamwork, and discovery.

Person holding a brown hat with a pin that reads "Find your wild" and shows a mountain and sun graphic. The person wears a greenish sweatshirt and has a blurred outdoor background.
Person holding a fan of brochures or maps outdoors, with a blurred background of nature and a blue rail or fence.
A woman in a tan beanie and green jacket sits outdoors in a forested area, looking at a colorful patterned backpack and a paper map or booklet.
A hiking backpack with a water bottle attached, positioned on a tan background with pinecones in the foreground.
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