Proudly Canadian Custom Apparel

Client
Vermeer Canada
Year
2025

Close-up of apparel featuring a black tag with a yellow maple leaf and the brand name 'Vermeer', alongside white, black, and yellow fabric with embroidered text reading 'wearme'.

INSPIRATION

Vermeer Canada is one of Whitestone’s enterprise partners with a strong culture of national pride and a distributed workforce. Each season, they invest in elevated, on-brand merchandise to outfit employees across the region. For their Fall/Winter assortment, they wanted apparel that felt proudly Canadian, showcased thoughtful design details, and aligned with their value around sustainability.

This program became the perfect opportunity to connect their identity (Canada-first) with our capabilities (cut & sew + sustainability).

Stacked folded hoodies in white, black, and gray with yellow drawstrings and embroidered text.

PLAN

Our approach centered on three strategic pillars:

1. Cut & Sew Specialization

We designed a custom apparel assortment that went beyond standard blanks. Beyond creative expression, cut & sew opened the door to a more sustainable story. By producing curated seasonal quantities, we reduced excess inventory and production waste significantly.

2. Proudly Canadian Touchpoints

From the maple leaf iconography to locally-informed palette choices, we built subtle national nods directly into the garments which allowed employees to wear Vermeer pride in a modern, wearable way.

3. Global Fulfillment with Local Experience

Leveraging our Canadian 3PL partners, we fulfilled orders directly through Vermeer’s branded merch store, allowing employees across Canada to order on-demand without cross-border delays or duties.

The result: a seamless ecosystem that united creative, sustainability, and logistics into one enterprise-ready program.

PRODUCT

The FW drop consisted of branded apparel and accessories designed for cold-weather wear and everyday layering, including:

Outline of a hoodie or sweatshirt with a front pocket and hood.
Outline of a white hard hat on a black background.
Outline of a maple leaf emblem in white on a black background.
Recycling symbol with three chasing arrows forming a triangle on a black background

CUSTOM CUT & SEW HOODIES: Featuring maple lead iconography.

CUSTOM WAFFLE BEANIES: Or toques, if you’re Canadian. For the perfect cold-weather accessory.

PROUDLY CANADIAN manufacturing partners to reinforce national price and reduce transport impact.

ECO-CONSCIOUS details across materials, packaging, and sourcing.

Three folded clothing items, two white hoodies with yellow drawstrings and the word 'Vermeer' embroidered on them, a black knit beanie with a yellow label reading 'Vermeer' and a maple leaf logo.
Close-up of a white hoodie with yellow drawstrings and yellow embroidered text that reads 'Vermere' on the chest.
Black hoodie with white and black color-block design and yellow drawstrings, hanging on a wooden hanger on a beige wall. The hoodie has the name "Vermeer" embroidered in yellow on the front.

Items were created for employee use and lived inside Vermeer’s dedicated Canadian warehouse for easy replenishment.

Folded sweatshirt with a hood, black lining with white maple leaves, yellow drawstrings, and the word 'Vermeer' embroidered in orange on the front.

RESULTS

This collection reinforced that enterprise apparel can be both high-quality and brand-forward, showcasing Whitestone's cut & sew capabilities for larger seasonal programs. By fulfilling entirely within Canada, Vermeer avoided cross-border complexity, shortened delivery windows, and maintained a cohesive regional experience that aligned with their operational needs.

The final assortment blended Canadian identity with sustainability, creating merchandise Vermeer employees are genuinely proud to wear. 

"The custom hoodie is absolutely amazing. Favorite piece of Vermeer clothing I have. Its thick but light if that makes sense? Super comfortable, warm and fits true to size...The maple leafs inside the hood are a great touch. Everyone who has seen it loves it. I have even had a few customers ask for it as well."

-Client Review 

LEARN MORE ABOUT CUT & SEW