Upcycle Your Brand | Transform Waste into Impact — Get Started

Upcycle Your Brand:
Transform Waste into New Creations

Piles of tightly wrapped fabric or clothing items stacked in a grid pattern, secured with black plastic straps.

Did you know that 92 million tons of textile waste are created annually by the apparel industry? By 2030, this number is projected to rise to 148 million tons annually, with polyester-based textiles like tri-blends taking up to 1,000 years to decompose in landfills. These alarming figures underscore the urgency of adopting innovative, sustainable solutions—and that’s where upcycling steps in.

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Sustainability is transforming the promotional products industry, reshaping how we think about merchandise. Trends like carbon tracking and the adoption of circular economy principles are paving the way for a more responsible future. Among these trends, upcycling is taking center stage—offering innovative ways to repurpose waste materials into valuable, impactful products.

The Circular Impact Initiative is our commitment to making a difference. Our goal is to keep 75,000 items out of landfills, helping reduce the staggering amounts of waste generated by the apparel and promotional products industries.

A large pile of discarded white plastic objects, including shoes, straps, and various broken plastic items.

Through partnerships with Tier 1 supplier partners, we help clients transform obsolete brand collateral into meaningful new products. These collaborations reflect the principles of upcycling and circular design, empowering brands to contribute to a more sustainable future while reducing waste.

Explore innovative solutions to upcycle outdated merchandise, signage, plastics, and more into sustainable, stylish products.

Meet Our Upcycling Innovators

The Re-Spun Revolution

Marine Layer is redefining circular fashion with its Re-Spun fabric—made entirely from tees collected from retail customers and corporate clients. Their process breaks down old garments into fibers, dyes them into yarn, and creates fresh, high-quality fabric for new tees.

Learn More about Marine Layers Corporate Credit Program where clients can send in old tees for recycling and receive credit toward future orders.

A billboard with an environmental message about climate action, featuring green leaves and text about a climate event in April 2022, with green bags hanging below.

Transforming Promotional Waste into Everyday Products

Numo turns advertising and promotional materials into functional new products. From used billboards to trade show signage, they craft tote bags, pouches, and other essentials that blend creativity with sustainability.

Learn More about how Numo is helping give your promotional waste a second life

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Circular Design for Electronics

Gomi’s philosophy is simple: waste isn’t waste until it’s wasted. Specializing in modular electronics, Gomi transforms plastic waste and second-life batteries into durable, innovative products.

Learn more about Gomi and the products we can create together.

Get An Upcycling
Project Started!

A dense forest with tall, moss-covered trees and fallen logs, with a glimpse of a trail or waterway in the background.

Through these partnerships, Whitestone empowers clients to transform outdated merchandise into sustainable products that reflect their brand values. Upcycling is just one of the ways we’re helping to pave the way for a greener future.

Get started