A Recipe for Brand Engagement
Client
Tastemade
Year
2025
INSPIRATION
As Tastemade prepared to host the LA Wine & Food Festival in Santa Monica, they wanted a memorable takeaway that matched the high-taste energy of their booth experience.
With four signature cocktails being served onsite and a growing community engaging through their app, they saw an opportunity: create a premium keepsake that guests would love and continue using long after the event.
Their goal: drive app engagement and bring the festival flavor home through an elevated printed piece that wowed in-person.
PLAN
Our team collaborated closely with Tastemade to design an immersive print moment that seamlessly tied into their activation.
We:
Concepted and designed all cocktail artwork and layouts
Integrated a QR code driving drink-lovers directly to the Tastemade app
Ensured each cocktail featured in-booth matched the recipes in the book
Created an “Add Your Own” section to keep the booklet useful (and cherished!) beyond the festival
Managed countless design refinements to achieve flawless finish (per Tastemade’s high standards)
500 booklets were produced and distributed to festival guests right from the booth.
PRODUCT
A highly tactile, premium printed piece built to stand out:
Custom cocktail recipe booklet featuring vintage-inspired illustrations
Spot gloss detailing on cocktail titles + select design elements for elevated shine
Supplemented by matching notecards and branded tote bags for booth visitors
Thick, durable paper stock for an ultra-premium feel
Compact size, ideal for bar carts and kitchen drawers
Click to explore the entire booklet.
RESULTS
The booklet became a festival-favorite keepsake, helping Tastemade nurture IRL connections and drive digital engagement:
500+ guests received a premium, interactive moment with the Tastemade brand
Guests scanned the QR code to discover more recipes in the app
Follow-up client feedback led to continued partnership
This project builds on our growing collaboration with Tastemade and showcases the power of printing with Whitestone: from specialty finishes to fully custom design and fabrication that elevate brand activations everywhere.
See Our First Tastemade Collaboration
Custom influencer merch for TasteMade’s Pizza Week