A Recipe for Brand Engagement

Stack of cocktail recipe booklets with a martini glass illustration on the top booklet, placed on a wooden table next to a green fabric napkin.

Client
Tastemade
Year
2025

INSPIRATION

As Tastemade prepared to host the LA Wine & Food Festival in Santa Monica, they wanted a memorable takeaway that matched the high-taste energy of their booth experience.

With four signature cocktails being served onsite and a growing community engaging through their app, they saw an opportunity: create a premium keepsake that guests would love and continue using long after the event.

Their goal: drive app engagement and bring the festival flavor home through an elevated printed piece that wowed in-person.

Open notebook on a wooden surface with the words 'ADD YOUR OWN' in red text on the cover, and a person's hand holding a black pen, ready to write on a lined page inside.
Stack of red and white various papers or flyers on a wooden surface, with a green folder, a striped cloth, and part of a white sheet with a black and white illustration of a glass on it.
A person pouring a canned drink into clear plastic cups on a bar counter with branding.

PLAN

Our team collaborated closely with Tastemade to design an immersive print moment that seamlessly tied into their activation.

We:

  • Concepted and designed all cocktail artwork and layouts

  • Integrated a QR code driving drink-lovers directly to the Tastemade app

  • Ensured each cocktail featured in-booth matched the recipes in the book

  • Created an “Add Your Own” section to keep the booklet useful (and cherished!) beyond the festival

  • Managed countless design refinements to achieve flawless finish (per Tastemade’s high standards)

500 booklets were produced and distributed to festival guests right from the booth.

A highly tactile, premium printed piece built to stand out:

PRODUCT

Outline drawing of a closed notebook or journal with a spiral binding on the left side.
White sparkling stars on a black background
Icon of a shopping bag with handles in a simple, white outline style.
Icon of a blank document with a folded corner on a black background.
Outline of an open handbag or purse

Custom cocktail recipe booklet featuring vintage-inspired illustrations

Spot gloss detailing on cocktail titles + select design elements for elevated shine

Supplemented by matching notecards and branded tote bags for booth visitors

Thick, durable paper stock for an ultra-premium feel

Compact size, ideal for bar carts and kitchen drawers

Click to explore the entire booklet.

A group of women sitting at a bar or restaurant table, smiling and enjoying drinks, with a woman in the foreground wearing a pink shirt and black apron.
Open booklet with a red page that says 'Thanks for raising the bar (cart) with tastemade' and a QR code.

RESULTS

The booklet became a festival-favorite keepsake, helping Tastemade nurture IRL connections and drive digital engagement:

  • 500+ guests received a premium, interactive moment with the Tastemade brand

  • Guests scanned the QR code to discover more recipes in the app

  • Follow-up client feedback led to continued partnership

This project builds on our growing collaboration with Tastemade and showcases the power of printing with Whitestone: from specialty finishes to fully custom design and fabrication that elevate brand activations everywhere.

Two women standing behind a bar counter, smiling, with various bottles and food items in front of them, and decorative shelves with plants, books, and containers behind them.
A stack of cookie and snack packets on a wooden table, with a pamphlet titled 'Cookie & Snack Recipes' partly visible.

See Our First Tastemade Collaboration

Custom influencer merch for TasteMade’s Pizza Week 

EXPLORE THE CASE STUDY