Snacking in Style
INSPIRATION
Simple Mills was searching for a stylish, on-brand way to connect with influencers–something that would feel fresh, personal, and Instagram-worthy, all while staying true to their clean and bright aesthetic. They wanted a gift that went beyond a typical mailer and created a true moment of delight.
Client
Simple Mills
Year
2020
THE PLAN
We explored a range of health and lifestyle-inspired gifting ideas, but ultimately decided that a fully custom apparel moment would best deliver the cozy, elevated vibe Simple Mills embodies. Together, we developed a head-to-toe tie-dye sweatsuit set: playful, comfortable, and made for lounging or posting.
THE PRODUCT
Each sweatsuit was fully customized, down to the smallest detail.
We PMS color-matched Simple Mills’ signature yellow to create the exact dye tone used in the tie-dye process.
Their cheerful slogan was embroidered in yellow thread on the front for a punchy first impression.
The back of each sweatshirt featured the Simple Mills logo, turning every piece into a wearable brand statement.
THE RESULTS
The sweatsuits were sent to a curated list of influencers, and the internet noticed. The playful sets have been shared across Instagram and TikTok, creating an organic wave of brand love. With fully custom design and attention to detail, Simple Mills stood out in a crowded gifting space, making their sunny message of wellness truly wearable.
