The Redemption Store Playbook
Client
SESCO
Year
2025
INSPIRATION
SESCO Cement, a provider and manufacturer of high quality cement, wanted to create a pop-up redemption store that served as an elevated employee perk program.
Their vision was to enhance the employee experience by offering high-quality merchandise through an intuitive interface.
The pop-up store runs for approximately one week, creating a sense of exclusivity and excitement before orders are collected, fulfilled, kitted, and shipped. Running 2-3 times per year, this seasonal approach has become a recurring event that blends internal culture and thoughtful brand storytelling.
PLAN
For SESCO's Summer 2025 Collection, Whitestone executed their most refined pop-up redemption store to date.
SESCO's marketing team, led by graphic designer Jude Olabi, designed a custom Shopify UI/UX featuring branded product pages, interactive size charts, and cohesive color theming. Whitestone implemented their design specifications to bring the vision to life.
Klaviyo was integrated with Shopify, allowing SESCO to capture emails at checkout and build automated communication flows for pre-launch announcements and post-delivery engagement.
The launch was treated like a B2C campaign, complete with teaser emails, launch messaging, and surprise elements designed to make employees feel valued.
By treating every drop as a hospitality moment rather than a transactional experience, SESCO fosters brand loyalty and excitement with every release.
PRODUCTS
The Summer 2025 Collection featured a curated assortment of premium apparel that reflected SESCO's elevated brand aesthetic and seasonal theme: "Built for the Season."
APPAREL: Brooks Brothers button-down shirts and Travis Mathew polos — classic, versatile pieces built to transition from the office to summer activities
ACCESSORIES: Socks included as a surprise gift in each kit
PLATFORM DESIGN: Custom Shopify theme featuring SESCO's brand-specific color palettes, UX enhancements, and seamless Klaviyo integration
PACKAGING: Fully branded kitting experience, reinforcing exclusivity and care
Every detail was thoughtfully designed to blend digital creativity with tactile brand experience, creating a cohesive "summer ready" narrative throughout the redemption journey.
RESULTS
The Summer 2025 Collection demonstrated the maturity and impact of SESCO's redemption store strategy.
INCREASED ENGAGEMENT: The limited-time summer drop generated high participation rates among employees, with the seasonal theme creating genuine excitement and urgency.
BRAND CONSISTENCY: Through custom site design, premium brand partnerships (Brooks Brothers, Travis Mathew), and curated product selection, SESCO reinforces its elevated positioning with every drop.
INTERNAL IMPACT: Employees view the merch drops as unique moments of connection and hospitality rather than standard company giveaways, with the surprise sock inclusion adding an extra layer of delight.
What began as an internal engagement initiative has evolved into a scalable, repeatable seasonal channel, one that blends technology, premium partnerships, and strategic hospitality in true Whitestone fashion.