Retro Rides for Every Desk
The Alteryx Van is a custom vintage 1962 VW Bus that is on display at the Alteryx offices in Irvine, CA.
Client
Alteryx
Year
2020-2023
INSPIRATION
Alteryx wanted a unique way to recognize and motivate their platform users. The goal was to design a desktop award that was not only high quality and memorable, but also something recipients would proudly display, while inspiring new users to strive toward earning one. The team’s life-size custom van, already an iconic symbol within their offices, became the perfect creative spark for bringing that vision to life.
PLAN
We worked closely with the Alteryx team to design an award that felt personal to their brand culture. Drawing inspiration from the life-size custom van in their offices, we created a collectible series of desktop vans, with a new design each year to keep anticipation and excitement high. Each piece would highlight signature details from the real van, while introducing fresh, creative elements annually.
PRODUCT
Each award was built from a custom 3D model, full-color wrapped, and 3D printed for precision.
YEAR ONE: Modeled after the in-office van with luggage and surfboards on the roof rack and beer taps in the back, mirroring the real-life setup
YEAR TWO: Added a custom sunroof, rear surfboards, and an interior design matching their office bus, complete with an Alteryx sign and bench seating.
YEAR THREE: Featured a fully customized interior again, plus a camper-style pop-up tent on top for a new twist on the collectible design
RESULTS
For three consecutive years, the Alteryx Vans have become a coveted collector’s item among platform users, reinforcing brand loyalty and engagement. The evolving designs keep the awards fresh, ensuring recipients are excited to earn the next edition while visually connecting back to Alteryx’s creative, community-driven culture.