Sunshine You Can Hold
Client
Primally Pure (in partnership with Pop up Mob)
Year
2025
INSPIRATION
Pop Up Mob, an experiential marketing agency specializing in pop up’s, sought out to create a memorable giveaway for an upcoming brand experience for the clean beauty brand Primally Pure and the launch of their new SPF products. With a focus on thoughtful details and trend-forward design, they turned to Whitestone to bring a meaningful, tactile product to life. The goal was to design something that would feel like a natural extension of their brand values.
THE PLAN
After receiving initial inspiration from Pop Up Mob, we curated a selection of product concepts that blended creativity with conscious sourcing–an approach that aligns beautifully with our ReLife trend from our 2025 Trend Forecast, which champions sustainability, creativity, and intentional living. The team gravitated toward an artisanal keychain that felt elevated yet personal, perfect for the SPF launch campaign. We explored multiple bead options and layouts across several sample rounds until we landed on the final design: an uplifting charm with colorful, handcrafted elements.
The final product was a custom, handmade keychain featuring an intentional blend of Blue and Gray Sodalite, vibrant Yellow Glass Beads, and elegant Faux Rice Pearls complemented by gold-plated hardware and a radiant sun charm. At the heart of each piece, letter beads spelled out “SUNKISSED,” a nod to Primally Pure’s radiant, nature-forward brand and their new SPF product launch.
PRODUCT
Each keychain is handcrafted in the USA by a female-owned, female-employed business, adding layers of purpose to the product story. True to the ReLife trend's focus on customization and personalization, each piece was uniquely crafted to spark joy no matter what bag or keychain it’s attached to.The cheerful palette and tactile design make it a keepsake worth holding on to.
CUSTOM, HANDMADE KEYCHAIN
LETTER, GLASS, & PEARL BEADS
ASSEMBLED BY WOMAN-OWNED COMPANY
HANDCRAFTED IN THE USA
RESULTS
Distributed through activations at farmers markets and attached to branded tote bags, these keychains added a moment of delight and connection for recipients during the SPF launch campaign. Designed not only just to complement the brand's aesthetic, these charms hold the power to spark conversation and linger long after they're received, keeping the new SPF product top-of-mind for potential customers. By embracing the philosophy of creating meaningful, personalized products that extend beyond typical promotional merchandise, Primally Pure successfully connected with mindful consumers who value intentional, story-driven design.