Sunshine You Can Hold

A woman with red hair, wearing sunglasses and a colorful headscarf, holding a green container, standing at an outdoor event with people and a booth in the background. She has a large tote bag with the text "EMBRACE THE SUN PRINALLY PURE" and a bouquet of purple and white flowers.

Client
Primally Pure (in partnership with Pop up Mob)
Year
2025

Three keychains with sun and bead decorations, each spelling out "SUN KISSED" with a sun charm and blue and yellow beads on white loops, arranged on a white background.
Woman wearing a beige dress carrying a cream-colored tote bag with the words "Embrace the Sun, Primally Pure" printed on it. The bag has a small charm hanging from one of the straps. The woman's arm has freckles, and she is holding the strap of the bag. In the background, there are baskets and storage shelves, suggesting a retail or market setting.

INSPIRATION

Pop Up Mob, an experiential marketing agency specializing in pop up’s, sought out to create a memorable giveaway for an upcoming brand experience for the clean beauty brand Primally Pure and the launch of their new SPF products. With a focus on thoughtful details and trend-forward design, they turned to Whitestone to bring a meaningful, tactile product to life. The goal was to design something that would feel like a natural extension of their brand values. 

THE PLAN

After receiving initial inspiration from Pop Up Mob, we curated a selection of product concepts that blended creativity with conscious sourcing–an approach that aligns beautifully with our ReLife trend from our 2025 Trend Forecast, which champions sustainability, creativity, and intentional living. The team gravitated toward an artisanal keychain that felt elevated yet personal, perfect for the SPF launch campaign. We explored multiple bead options and layouts across several sample rounds until we landed on the final design: an uplifting charm with colorful, handcrafted elements.

Colorful beaded jewelry including yellow, blue, and white beads, arranged around gold hoop earrings and star-shaped pearl and gold embellishments.

The final product was a custom, handmade keychain featuring an intentional blend of Blue and Gray Sodalite, vibrant Yellow Glass Beads, and elegant Faux Rice Pearls complemented by gold-plated hardware and a radiant sun charm. At the heart of each piece, letter beads spelled out “SUNKISSED,” a nod to Primally Pure’s radiant, nature-forward brand and their new SPF product launch.

PRODUCT

Each keychain is handcrafted in the USA by a female-owned, female-employed business, adding layers of purpose to the product story. True to the ReLife trend's focus on customization and personalization, each piece was uniquely crafted to spark joy no matter what bag or keychain it’s attached to.The cheerful palette and tactile design make it a keepsake worth holding on to.

A light blue beaded necklace with a round pendant at the bottom.
A black background with a white outline of a cube showing the letters 'S' and 'O' on its faces.
White female gender symbol on a black background
Icon of an identification card with a photo, lines, and a barcode on a black background.

CUSTOM, HANDMADE KEYCHAIN

LETTER, GLASS, & PEARL BEADS

ASSEMBLED BY WOMAN-OWNED COMPANY

HANDCRAFTED IN THE USA

A collection of jewelry on a pink background, including a gold sun-shaped ring, a silver ring, a beaded bracelet, and a white beaded bracelet with letter beads spelling "SUNKISSED."
Close-up of numerous blue and gray seed beads with small gold-colored wire loops.
A collection of small yellow beaded charms with loops at the top, scattered on a white surface.
Multiple sewing pins with decorative heads inserted into a strip of fabric with repeating text 'SUN KISSED' in capital letters.
A woman holding a beige tote bag that reads 'Embrace the Sun Primally Pure' at a bulk store with snack bags on a table.
Assorted beaded jewelry, including bracelets and necklaces, with one featuring a gold sun charm, against a plain background.

RESULTS

Distributed through activations at farmers markets and attached to branded tote bags, these keychains added a moment of delight and connection for recipients during the SPF launch campaign. Designed not only just to complement the brand's aesthetic, these charms hold the power to spark conversation and linger long after they're received, keeping the new SPF product top-of-mind for potential customers. By embracing the philosophy of creating meaningful, personalized products that extend beyond typical promotional merchandise, Primally Pure successfully connected with mindful consumers who value intentional, story-driven design.

Read more about ReLife