Unboxing Belonging
Client
Whitestone
Year
2025
When we set out to create our New Hire Kit 2.0, we knew it had to be more than just company merch–it needed to feel like a bold welcome, a visual narrative, and a tribute to our roots. While our original New Hire Kit 1.0 followed traditional Whitestone brand standards, this refreshed version was a chance to show what’s possible when we let creativity lead. It became an opportunity to showcase how we can take a logo, a mission, or a moment and turn it into an immersive story.
Inspired by the vibrant energy of New York City, every item pulls from subway lines, roadside grids, and signature Whitestone icons to tell a story of who we are and where we’re headed.
THE PLAN
Our goal was to deliver an unforgettable onboarding moment, one that balances functionality with brand storytelling. Each product was hand-selected to bring utility, meaning, and creativity to the everyday.
Beyond the physical kit, we structured the rollout to reflect how we support clients:
We built the concept around internal brand values and NYC’s visual landscape
We coordinated fulfillment timelines to align with team start dates
We treated the packaging like part of the product experience itself
And just like we do for clients, this kit served as a proof point for how onboarding can go beyond a box.
Patterns used throughout the kit which reference NYC gridlines and Whitestone’s company culture.
Each piece was custom designed to feel intentional, practical, and totally Whitestone.
PRODUCTS
WASHED DENIM DAD HAT: Everyday comfort meets bold custom embroidery.
HYDROJUG TRAVELER: High-performance hydration in a fully branded design.
PUFF LAPTOP SLEEVE: Protective and eye-catching, inspired by city grids.
MAGNETIC POWER BANK: Wireless charging with a sleek, modern profile.
APPEEL JOURNAL: Eco-conscious pages made from upcycled apple pulp.
CUSTOM DESK MAT: A tactile reminder of Whitestone’s core ethos.
MEASURING TAPE: A creative team favorite with practical flair.
SCREEN CLEANER: Built-in spray and microfiber for everyday tech upkeep.
WASHED DENIM DAD HAT
PUFF LAPTOP SLEEVE
HYDROJUG TRAVELER
CUSTOM DESK MAT
APPEEL JOURNAL
MAGNETIC POWER BANK
MEASURING TAPE
SCREEN CLEANER
FULLY CUSTOM BOX
An immersive unboxing with a QR code to a Welcome Video from our CEO
RESULTS
This kit wasn’t just a refresh; it’s a reflection of Whitestone’s evolving creative identity. Designed to spark excitement and introduce new team members to our culture, the kit showcases the full potential of thoughtful, trend-forward merchandise. New team members raved about the thoughtfulness and creativity, while clients saw firsthand the potential of branded onboarding.
