Unboxing Belonging

Client
Whitestone
Year
2025

A flat lay of various items on a white surface, including a colorful quilted bag, a black notebook with an elastic band, a blue cap with a logo, white earbuds, a black book with a fingerprint icon, a small round blue object, and parts of a laptop and a box with colorful text.
An assortment of items including a white reusable cup with colorful letters spelling 'DRINK,' a black notebook labeled 'WHITESTONE COLLECTION,' a rolled-up poster or fabric with icons and text such as 'HUMAN,' 'RELIABLE,' 'ORIGINAL,' and a person in jeans sitting on a surface. In the background, a wall with a colorful sign reading 'WELCOME ABOARD' and a QR code.
Collection of colorful stickers and labels with various phrases and graphics, including hashtags, slogans, icons, and decorative designs.

When we set out to create our New Hire Kit 2.0, we knew it had to be more than just company merch–it needed to feel like a bold welcome, a visual narrative, and a tribute to our roots. While our original New Hire Kit 1.0 followed traditional Whitestone brand standards, this refreshed version was a chance to show what’s possible when we let creativity lead. It became an opportunity to showcase how we can take a logo, a mission, or a moment and turn it into an immersive story.

Inspired by the vibrant energy of New York City, every item pulls from subway lines, roadside grids, and signature Whitestone icons to tell a story of who we are and where we’re headed.

DISCOVER WHITESTONE NEW HIRE KIT 1.0

THE PLAN

Our goal was to deliver an unforgettable onboarding moment, one that balances functionality with brand storytelling. Each product was hand-selected to bring utility, meaning, and creativity to the everyday.

Beyond the physical kit, we structured the rollout to reflect how we support clients:

  • We built the concept around internal brand values and NYC’s visual landscape

  • We coordinated fulfillment timelines to align with team start dates

  • We treated the packaging like part of the product experience itself

And just like we do for clients, this kit served as a proof point for how onboarding can go beyond a box.

Logo with the text "White Stone" arching over a stylized sunrise, EST 2013, in blue and white
Color palette featuring six rectangular swatches in light green, dark green, yellow, dark navy, blue, and red, arranged horizontally.
Two abstract patterns side by side: on the left, a pixelated plaid design with dark background, vertical and horizontal lines in colors such as red, yellow, blue, beige, and green; on the right, a complex, maze-like pattern of light blue squiggly lines on a darker blue background.

Patterns used throughout the kit which reference NYC gridlines and Whitestone’s company culture.

Outline drawing of a baseball cap on a black background.
Outline of a camera lens or camera lens attachment.
Icon of a tote bag with handles
Icon of a power outlet or electrical socket with a switch.
Icon of a closed book with a bookmark
Simple line drawing of a computer mouse connected to a rectangular monitor or screen.
Outline drawing of a rotary telephone on a black background.
Outline drawing of a lighter

Each piece was custom designed to feel intentional, practical, and totally Whitestone.

PRODUCTS

WASHED DENIM DAD HAT: Everyday comfort meets bold custom embroidery.

HYDROJUG TRAVELER: High-performance hydration in a fully branded design.

PUFF LAPTOP SLEEVE: Protective and eye-catching, inspired by city grids.

MAGNETIC POWER BANK: Wireless charging with a sleek, modern profile.

APPEEL JOURNAL: Eco-conscious pages made from upcycled apple pulp.

CUSTOM DESK MAT: A tactile reminder of Whitestone’s core ethos.

MEASURING TAPE: A creative team favorite with practical flair.

SCREEN CLEANER: Built-in spray and microfiber for everyday tech upkeep.

A blue denim baseball cap with a logo patch that says "MW HITETSTONE" and features a sunrise graphic, placed against a white background.
A quilted fabric bag with a colorful geometric pattern of squares and rectangles in various shades of blue, green, orange, yellow, and black. The bag has a rounded flap with orange trim and a small white label reading 'WhiteStone Collection' at the bottom.

WASHED DENIM DAD HAT

PUFF LAPTOP SLEEVE

A cream-colored travel mug with the words 'DRINK' repeated three times in colorful, block-style letters on the front. The mug has a lid and is set against a plain white background.
Close-up of branded packaging with a black and dark blue patterned sleeve, featuring icons and words such as 'Human', 'Reliable', 'Original', 'Contemporary', and 'Collaborative', partially covering a black cylindrical object.

HYDROJUG TRAVELER

CUSTOM DESK MAT

A black notebook with a textured cover, a blue elastic band, a yellow ribbon bookmark, and the embossed logo 'Whitestone Collection' on a white background.
Back of a smartphone with a camera, placed on top of a black portable charger with a 'Whitestone' sticker, against a plain white background.

APPEEL JOURNAL

MAGNETIC POWER BANK

Open box on a wooden table with Instagram-themed items, a blue cap, a potted plant, and a few other objects, with a window and greenery in the background.
Close-up of a person wearing a light blue denim cap with a patch that says 'HITESTONE' and a drawing of a rising sun, outdoors with green foliage in the background.
Blue circular tin with the word 'Whitestone' and a logo of three pebbles, a pink measuring tape partially uncoiled, all on a white background.
A small container with a green sponge inside. The container is transparent and has a hole at the top. The sponge appears to be a cleaning or laundry product.

MEASURING TAPE

SCREEN CLEANER

Close-up of a black box with colorful text reading 'USE THIS HYPE' on the top.
Close-up of a black box with the words "#WATERCOOLERTALK" in yellow and black, and the logo of Whisestone, a stone with a leaf outline, on the side.
A woman sitting by a window opening a welcome box filled with branded items, including a water bottle, mug, and other merchandise, with a smartphone in her hand displaying a welcome message from Whitestone.

FULLY CUSTOM BOX

An immersive unboxing with a QR code to a Welcome Video from our CEO

RESULTS

This kit wasn’t just a refresh; it’s a reflection of Whitestone’s evolving creative identity. Designed to spark excitement and introduce new team members to our culture, the kit showcases the full potential of thoughtful, trend-forward merchandise. New team members raved about the thoughtfulness and creativity, while clients saw firsthand the potential of branded onboarding.

Open black gift box containing a blue cap, a white bottle with colorful text, a black cylindrical object, and a small black item, set against a white background.
A woman with long blonde hair sitting at a wooden table by a window with a green yard outside. She is holding a black box with colorful text that says "HAPPY YOURS HERE!" and a logo that reads "white st". On the table, there is a glass bowl with small plants and decorative items.
A workspace with a partial laptop on the left, a plant with green leaves extending across a blue mouse pad with icons and words such as 'RELIABLE', 'ORIGINAL', and 'CONTEMPORARY', and a light blue smartphone at the bottom center.
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