Touchpoints for Lasting Impressions
Client
Foster ATX × Laura Mercier
Year
2025
INSPIRATION
When Foster ATX, the experiential agency known for crafting immersive brand moments, partnered with luxury beauty house Laura Mercier, they envisioned experiences that felt effortless yet intentional.
For both events, the goal was simple: create moments that felt human, personal, and luxurious without overt branding. Every product needed to tell a quiet story of refinement, tying back to Laura Mercier’s ethos of “effortless artistry.”
THE PLAN
Working closely with the Foster ATX team, Whitestone was brought in to design and produce custom branded essentials that would complement the event environment, not compete with it.
We focused on tactile details and intentional textures that seamlessly blended into the event design. Each piece was curated to feel like part of the venue itself: neutral tones, elevated materials, and understated logos that elevated the hospitality experience.
PRODUCT
EVENT 1: LAURA MERCIER BRUNCH AT AUSTIN PROPER HOTEL
A morning of soft light, coffee, and croissants was brought to life through subtle branded moments:
Custom food paper, pastry bags, napkins, and cups with lids to tie the brand into the culinary touchpoints.
Minimalist notebooks and eurototes designed for guests to take home, balancing practicality and elegance.
EVENT 2: HUDSON VALLEY INFLUENCER EVENT
Building on the success of the Austin brunch, Whitestone created a cohesive product suite for the next event in upstate New York:
Soft-structured dad hats and hydration bottles for daily use.
Plush robes embroidered with delicate tonal branding for in-room gifting.
Custom notebooks and gift bags designed to mirror the serene, rustic aesthetic of the venue.
RESULTS
Both events exemplified the power of subtlety in branded experiences.
The Austin Brunch became a standout activation for Laura Mercier, so much so that the brand immediately re-engaged Foster ATX and Whitestone for their next retreat. The Hudson Valley Retreat continued the partnership’s momentum, showcasing how thoughtful design and premium merchandise can amplify ambience without ever feeling commercial.
PHOTOGRAPHY & VENDORS
AUSTIN BRUNCH
@lauramercier @fosteratx @laurenkwalden @austinproperhotel @lootrentals @gypsyfloral @avecmode @soul.matter.studio @amandareiddesigns @miacarameros @rumi.lane @creaturecoffeeco @whitestonebranding
HUDSON VALLEY RETREAT
@lauramercier @fosteratx @masha.photo @theranchhudsonvalley @partyrentalltd @justin_reis @rumi.lane @williethewayfarer @shopmosaicly @iav_nj @whitestone_branding