Fly Away With Us

Client
Whitestone
Year
2023

An open suitcase with clothing and a passport inside. The clothing includes a light blue Lacoste polo shirt, a beige fleece jacket with a blue zipper, and a Patagonia jacket. The passport is navy blue and partially visible.
Close-up of a person holding a black leather handbag with a keychain attached, part of a blue shirt sleeve visible, and with a blurred background.
Open beige suitcase containing travel essentials, including a black sleep mask, an orange lipstick, a blue travel wallet, keys, a travel notes booklet, and toiletries, with a light gray background.
A circular black stamp with the text "White Stone NYC Est 2013 No Stgnes Reaite" and stars, resembling a vintage logo or seal.

Introducing the Jetsetter Kit - a staple kit at Whitestone that has been revamped and upgraded to offer an even more elevated experience.The Whitestone Jetsetter Kit is designed to ensure that your travel experience is as comfortable and enjoyable as possible. 

Originally developed in 2019 as an example of our kitting capabilities, we kept the ever-changing needs of our clients in mind and made sure to include the necessary products to make any long flight more enjoyable. With international travel back in full swing, this kit is the perfect travel companion.

Close-up of the word 'design' in bold, dark blue letters.

Every aspect of the Jetsetter kit has been carefully designed, beginning with the logo elements. A nod to passport stamps, the kit’s branding portrays a sense of adventure and wanderlust. They also showcase just a few of Whitestone's home office locations, adding a personal touch to the design.

The color palette for the Jetsetter kit was chosen with intention, staying true to Whitestone's branding while also maintaining a tonal upscale look that seamlessly blends into your travel experience. The colors are muted and sophisticated, giving a sense of sophistication and elegance. Every detail of the Jetsetter kit has been considered and designed to create a cohesive and stylish travel accessory.

Vintage Swissair advertisement featuring an airplane with a red nose, a list of destinations including Europe, Middle East, Far East, USA, and South America, and geometric abstract art elements in blue, gray, white, and black.
Collage of postage stamps featuring iconic landmarks from around the world, including the Sydney Opera House and Harbour Bridge, Mount Fuji, the Golden Gate Bridge, Big Ben, Statue of Liberty, Eiffel Tower, and Chicago skyline, with various city names and decorative postmarks.
Illustration of a large commercial airplane flying at high altitude with contrails behind it under a brown sky.
A logo featuring a large 'W' inside a circle with horizontal wings extending on both sides.
Vertical arrangement of six different shades of neutral and earthy colors, ranging from dark brown at the top to dark navy blue at the bottom.
The word 'products' written in dark blue lowercase letters.

The design of the Jetsetter kit is more than just a collection of products, it's an experience. Inspired by the golden age of air travel in the 1960s, the Jetsetter kit combines elements of retro style with modern Swiss design to create a luxurious feel that makes you feel like you're traveling in first class.

A close-up of a brown textured leather laptop bag with a zipper on top, placed against a gray background with a shadow on the left side.

DOPP KIT

Blue luggage tag with the words "ROAM IF YOU WANT TO" embossed in gold, placed on a light gray background.

LUGGAGE TAG

A black sleep mask with the word "offline" embroidered in white on the front, placed on a white surface.

SILK EYE MASK

A blue wallet with gold lettering on a white surface, casting a shadow to the left.

PASSPORT HOLDER

Open suitcase filled with travel essentials including notebooks, toiletry items, a lipstick, a Tide stain eraser, and small pouches, with a backpack nearby.
Close-up of silver luggage carts at an airport, with a blue travel document holder in the foreground that reads 'ROAD IFF YOU WANT TO' and blurry figures and other luggage carts in the background.
Open suitcase filled with travel essentials, including a blue wallet, beige and black zippered pouch, an offline sleep mask, travel notes, a luggage tag, a Tide stain eraser, a yellow guidebook, a white tube, and various other items.
Grey NYC keychain with circular tag, on a light grey background, casting a shadow.

BLUETOOTH LUGGAGE TRACKER

Travel notes notepad with illustration of an airplane and the words 'Travel Notes' at the bottom, standing on a plain gray surface and casting a shadow.

JOURNAL

A close-up of a bed with a cream-colored shaggy pillow, a gray and white striped pillow with black piping, a white bedsheet, a blue sleep mask with the word 'offline' printed on it, and a dark object partially visible.
Open suitcase containing folded clothes, a tan wallet, a travel guidebook, and a pair of shoes.
A small bottle of hand sanitizer, a Tide stain remover pen, and a correction pen with a mistake eraser label, all with a similar color scheme, placed on a light gray surface against a light gray background.

ACCESSORIES

A person holding an American passport and a COVID-19 vaccination record card in an airport terminal with check-in counters and digital flight information screens in the background.
Close-up of the word "packaging" in dark purple text on a light background.

A custom designed shipper box was created to send off the Jetsetter Kits. The shipper box was designed to replicate popular Away suitcases. A cute saying was included on the interior of the box to give recipients a delightful unboxing experience

Top view of a cardboard box with a black solar panel on top, placed on a light gray surface.
A brown leather wallet inside an orange box with a lid that has the words "Fly Away With Us" inside, and decorative stamps on the inside of the box lid.