First Class, Second Edition
We designed Jetsetter 2.0, our custom travel kit, as a gift for clients and a showcase of how far our work has come since 2023.
Client
Whitestone
Year
2026
INSPIRATION
Jetsetter is the travel kit Whitestone keeps returning to. The first version, built in 2019, showed clients what our kitting could do. The 2023 edition drew on 1960s air travel and modern Swiss design, with passport-stamp marks that named a few of our team locations. It was a practical kit that packed a Bluetooth luggage tracker and a journal alongside the dopp kit and eye mask.
Since 2023, more of our client work has moved into fully custom product development. We wanted a kit that showed that growth directly, so Jetsetter 2.0 started with one rule. Every piece had to be custom developed, with materials and finishes chosen the way we choose them for client programs.
The kit also puts one of our own forecasts into practice. Roam Ready, one of the five trends in Whitestone's 2026 Trend Forecast, tracks how travel has become part of everyday life. GenZ and GenAlpha are putting more into long weekends and experiences than into possessions, and they expect the things they carry to keep up with a life in motion.
PLAN
We started with color. The palette pairs Olive Green and Midnight Navy with a warm Porridge neutral, and uses silver hardware as accents. Olive carries the leather goods and navy carries the textiles. The porridge blanket gives both a soft base to sit against.
Materials came next. We used PU vegan leather for all four leather pieces and developed a woven version for the passport wallet and dopp kit, so the collection reads as a set when the pieces sit side by side. The eye mask has a herringbone cashmere front with a satin back, and the cap is cut from washed chino twill so it feels broken in on day one.
We chose decoration piece by piece, which turned the kit into a working sampler of the methods we offer clients. The keychain, blanket strap, dopp kit handle and passport wallet are all debossed, with silver foil on the wallet's interior signature. The eye mask has script embroidery and the cap has a chenille patch with a merrowed edge. Woven labels finish the blanket, the eye mask, the cap interior and the dopp kit lining.
The packaging tells the story before anything is unboxed. We designed a custom mailer printed to look like a classic aluminum suitcase, covered in luggage-sticker graphics for Canada, the UK, the USA and PHL. Inside the lid, the Whitestone Aviation script sits above the line "Precision in every flight.
PRODUCT
TRAVEL SOCKS: These are a 75% cotton blend with targeted compression for a breathable fit on long travel days. A dark woven airplane sits on the cuff, and JETSETTER is knit directly into the toe.
AVIATION CAP: The cap is a six-panel dad hat is made for off-duty travel days. The front carries a 2.5" chenille airplane patch, and a Whitestone Collection woven label finishes the interior.
LEATHER KEYCHAIN: The keychain is olive PU vegan leather with a knotted wrist loop and a silver carabiner. An oval charm debossed with JETSET hangs from the hardware.
EYE MASK: The mask pairs a woven herringbone cashmere front with a satin back, cotton piping and a lightly padded fill. Whitestone Aviation is embroidered across the front in script, and a woven flight label sits on the strap side
DOPP KIT: The dopp kit matches the passport wallet in woven olive vegan leather, with a durable nylon lining and silver hardware. JETSETTER is debossed on the side handle.
TRAVEL BLANKET & STRAP: The 60" x 35" knit blanket comes in Porridge with a navy Whitestone Aviation label in one corner. It rolls up and secures with an olive vegan leather strap.
PASSPORT WALLET: The wallet features a woven olive vegan leather exterior. Inside are five card slots, a folio sleeve and two passport pockets, with Whitestone Aviation debossed in silver foil.
RESULTS
Jetsetter 2.0 is live in the Whitestone online shop.
Side by side with the 2023 kit, the change in our work is easy to see. The earlier kit gathered useful travel products under a shared graphic identity. Jetsetter 2.0 is a collection we developed from the material up, and every piece doubles as a sample of what we can make for a client.