Meaningful Merch for a Purposeful Journey

Client
Whitestone
Year
2025

Honduras 2025 conference banner with illustrations of mountains, water drops, plants, and hearts, and logos of Whitestone and Sanmar.
A group of people wearing hard hats and white coats gathered around a metal frame, with some holding papers, in an outdoor construction site surrounded by trees and caution tape.
Group of women and men wearing safety helmets and white shirts, posing outdoors for a photo at a construction or water project site, with construction equipment and signs in the background.
Illustration of mountains, a sun, hearts, water droplets, and a hand, emphasizing nature and love.
Word 'inspiration' in large dark green text

For our first international Corporate Social Responsibility initiative, eleven members of the Whitestone team traveled to Honduras to build an AquaTower in partnership with Planet Water Foundation and tour SanMar’s vertically integrated factory. This wasn’t just a trip; it was a chance to make a tangible impact and immerse ourselves in a shared mission of sustainability, culture, and community. 

To commemorate such a meaningful experience, we wanted to do more than pack the essentials. We set out to create a curated merchandise collection that reflected the spirit of the trip, blending adventure, intention, and purpose. Every piece in the kit was thoughtfully chosen to honor the communities we visited, support sustainable practices, and tell a story.

Logo of Planet Water Foundation with a water droplet containing stylized human figures and the text 'Planet Water Foundation'.
The White House logo with the word 'Sank VMAR' in stylized white text on a blue background.
A portion of the words 'The Plan' in dark green text on a black background.

We started where all great ideas do: with a vision. Drawing from the vibrant landscapes of Honduras and the humanitarian focus on the project, a mood board helped us visualize the intersection of functionality, sustainability, and storytelling. The goal? To design a kit that embodied our commitment to people and the planet.

We prioritized products from brands that align with Whitestone’s values–B Corps, fair trade certifications, and partners committed to people and the planet. We sourced products from SanMar and like-minded suppliers, prioritizing items built with intention. Every item served a purpose, whether it was protecting us from the intense Honduran sun or creating a conversation around responsible sourcing.

A color palette with six rectangular swatches in dark green, lime green, white, dark brown, orange, and light blue.
Colorful illustration with various shapes including hearts, trees, mountains, hands, and vases on a black background.

Local cultural references and philanthropic symbols are woven into the design, such as pottery, trees, hands, and birds.

The word 'Products' in large, bold, dark green text on a white background.

The final kits were a perfect blend of practicality and sustainability, while showcasing forward-thinking design elements.

Person sitting outdoors on a large rock, wearing gray and blue outdoor clothing and hiking shoes, with a colorful Cotopaxi backpack placed on the ground nearby.
A person wearing a green bandana around their neck and a white t-shirt with a pine tree graphic and the words 'PINE RISE' and 'by Whitestone' visible, standing outdoors with a blurred natural background.
Outline drawing of a baseball cap.
Outline of a pill bottle with a cap and a label.
Drawing of a dog face with ears and a nose in a bandana.
Outline of a backpack with two shoulder straps and side pockets.
Outline drawing of a long-sleeve collared shirt
Outline of a plain T-shirt.
A toolbox containing various tools, including a hammer, screwdriver, pliers, and wrenches.
A minimalistic line drawing of a lithium-ion battery.

BRUSHED TWILL LOW PROFILE CAPS: Timeless comfort meets practicality, keeping our team shaded with RISE and Whitestone branding. 

OCEAN BOTTLE: Hydration with purpose; each bottle helps remove 1,000 plastic bottles from our oceans.

COTTON BANDANA: A simple, versatile staple for sweat, style, or sun.

COTOPAXI BACKPACK: Lightweight, repurposed fabric carrying essentials with sustainability in every stitch.

LONG SLEEVE UV DAYBREAK SHIRT: Stay cool, dry, and protected with this UV-blocking adventure essential.

PERFECT TRI TEE: Soft, breathable, and ready for anything; travel days just got comfier.

TONY’S CHOCOLONELY: The perfect sweet treat, championing fair trade while fueling our team.

SMALLER ESSENTIALS: From organic snacks to sun and hygiene must-haves, every detail made a difference.

A colorful hiking backpack with orange, pink, yellow, blue, and gray sections, featuring brand logos and adjustable straps, against a plain beige background.

COTOPAXI BACKPACK

White T-shirt with colorful graphic and text promoting Honduras 2025, featuring mountains, water drops, plants, and symbols, along with sponsors Whitestone and Sanmar.

PERFECT TRI TEE

A teal water bottle with a handle and the words "RISE by whitestone" printed on it, standing upright on a surface surrounded by cannabis buds and plant material.

OCEAN BOTTLE

LEARN MORE
A decorative box with cutouts revealing chocolates inside, with a partially opened chocolate bar and a torn wrapper labeled "Tony's Chocolonely" in front of it, placed on a plain beige background.

TONY’S CHOCOLONELY

White collared shirt with embroidered logos for Planet Water Foundation and Rise by Whitestone, folded neatly on a beige background.

LONG SLEEVE UV DAYBREAK SHIRT

A folded green cloth with a bright yellow printed design and the text "RISE BY WHITESTONE" on it, lying on a beige surface.

COTTON BANDANA

A person wearing a dark green baseball cap with a yellow embroidered sun design on the front, outdoors with a blurred green background.
A young woman with long brown hair smiling outdoors, wearing a blue cap and a white jacket over a navy blue shirt. She has sunglasses hanging from her shirt. The background shows trees, some plants, and a small structure with a metal roof.

BRUSHED TWILL CAPS

An assortment of health and snack products including a vanilla-flavored protein drink, a trail mix box, and two bags of plant-based chips, arranged on a plain background.

SMALLER ESSENTIALS

Close-up of a green print featuring yellow line art illustrations of various plants, animals, and abstract shapes.
Group of women in white coats and safety helmets working together outdoors on a construction or environmental project, with trees and a rusty metal roof in the background.
Group of smiling children and young adults waving and posing outdoors, some wearing white shirts and hats, with trees and a rustic structure in the background.
The word 'Results' in large, bold, dark green font.

Our kit didn’t just support the team’s travels; it embodied the very heart of our mission. Each item told a story of sustainability, connection, and purpose, ensuring we carried the spirit of this experience long after the trip ended. 

Close-up of a white cloth with colorful printed illustrations of plants, flowers, and abstract shapes, and partially visible text at the bottom.
A black box with the phrase "RISE TOGETHER, FOR GOOD" and a sun rising design on it, placed on a beige surface, with a smaller box next to it featuring tropical and nature illustrations.

“Getting to design and help curate the merch for our Honduras trip was such a special part of the experience – these pieces weren’t just things we packed in our bags, they became symbols of connection, shared purpose, and a reminder of the incredible people and stories we encountered along the way – a way to carry this trip home with us.

But even more meaningful was standing outside the school beside the water tower we helped build – washing hands, cheers-ing with the kids, and drinking freshly filtered water together – kids who now have access to clean water at school each and every day. It’s a story I’m so grateful our merch could help carry forward.”

Amelia Detwiler, Whitestone Creative Designer

EXPLORE CAPABILITIES
Four people smiling and standing together at a science or educational event about germs or bacteria. They are wearing white shirts with drawings of germs and labels around their necks, and there are colorful cartoon virus and bacteria images on the background banners.
LEARN ABOUT SANMAR
SHOP GOOD FOR THE PLANET