You Look Good Tour

Close-up of a red tote bag with white graphic text and drawings, resting on a green perforated surface, next to a pink striped plastic bag and three powdered sugar-topped cookies on white parchment paper.

INSPIRATION

In the world of brand engagement, it is essential to partner with our clients to create unique products that resonate with their audience. Glossier took this concept to the next level with its first-ever traveling activation, spreading the message that "YOU LOOK GOOD." This activation was not just about the brand; it was a platform for promoting empowerment and education, achieved through a partnership with the non-profit organization IGNITE.

Client
Glossier
Year
2023

Red tote bag with pink and white stripes and Colorado souvenirs including a keychain, lip balm, stickers, and patches with Nashville, Austin, Columbus, and Nashville written on them.
Pink checkered paper bag filled with popcorn on a wooden picnic table. In the background, a bicycle wheel and part of a bike frame are visible, with a yellow towel hanging on a metal railing.

THE PLAN

We partnered to create trend right merchandise that evokes a feeling of fun! We then produced and drop shipped to seven different locations where we sorted/packed each item for the tour stops. Then, we shipped as needed along with the activation. Tour stops included Nashville, Columbus and Austin where guests were able to sample and shop Glossier products and merch.

THE PRODUCT

Person with short hair wearing a red t-shirt shopping at a store with plush toys resembling a smiling peach and a red-and-white striped plush resembling a candy or dessert.
Person in red shirt standing in photo booth or photo station, with gray curtains and a sign above reading 'PHOTO BOOTH'

THE TOTE

Designed to pack into itself, these totes were customized with Glossier-themed designs.

Two pink and red disposable lighters with white text, one reading 'GLOSSIER' with a feather logo, and the other 'YOU LOOK GOOD.' on a pink and red striped background.

THE TEE

The screen-printed tees featured YLG-inspired iconography and text in Glossier's brand colors, making them both fashionable and impactful. For every Tee sold Glossier donated $5 to IGNITE. The Tee was offered in gender neutral sizing to promote inclusivity.

A person with rings on their fingers holding a pink and red striped plastic bag with the words "Look Book Good Tour" against a cloudy blue sky.

THE LIGHTER

Glossier opted for BIC lighters, a recognizable brand, and offered them in multiple colorways.

Pink and white striped bag of popcorn on a wooden surface with a hanging bicycle and a yellow bench in the background.
A person holding a black and white bingo ball with the number 5 written on it, with their hand and thumb visible, against a background of a garage with black and white striped flooring and a blue sky.

THE KEYCHAIN

Glossier opted for BIC lighters, a recognizable brand, and offered them in multiple colorways.

Colorful shot of a game of Connect Four with red, yellow, white, and blue discs, and a black game piece in the center.
A large red T-shirt with white graphic and words, hung in front of a colorful yellow and blue booth at an amusement park or fair, with a red and white striped bag hanging on the shirt.

THE RESULTS

Glossier's YOU LOOK GOOD TOUR demonstrated an engagement that inspired, empowered, but most of all brought people together through creative and thoughtful initiatives. This activation not only made people look good with trend-right branded products but feel good too, and that is a testament to the power of a brand with a purpose