Driving Event Impact

Client
Apollo Tyre
Year
2025

Two vintage red racing cars with drivers, participating in a race under a large red inflatable archway with 'VRESTEIN TIRES' branding, on a road near a building and parked cars.

INSPIRATION

Vredestein Tires, a global leader in the tire industry, has been a valued partner since 2021, with ongoing programs that have delivered consistent results over the years. Building on this relationship, they approached us with a new challenge: creating a reusable, high-impact event package that would replace one-off items often discarded after use. Their events, from Warmup USA classic car races to agricultural showcases, required standout outdoor displays that could travel from event to event without losing quality. The brand wanted to maintain strong visibility at all events while also ensuring sustainability through reuse.

THE PLAN

Vredestein Tires works with an external agency that develops creative designs in line with their global branding. Building from these assets, we presented a product mix that was both visually striking and event-ready. 

Our global presence allowed us to design a reverse logistics program capable of moving large-scale items across borders with speed and precision. From U.S. activations to Canadian showcases, Whitestone managed shipping, inspections, storage, and reassembly–ensuring each display was event-ready without delays or quality loss. This infrastructure not only supports sustainability but also reduces the operational strain on the client’s internal team.

Close-up of a vintage vehicle door with a side mirror, part of a sign with the text "TREADSTEIN" visible, and a caution label about tire pressure.
A stylized drawing of a trophy or award resembling a vinyl record with a circular emblem in the center. The emblem features a large 'V' with a leaf and a laurel branch. The base of the trophy has the text 'VREDSTEIN TV 815' inscribed.

Initial sketches for large scale displays.

To create an impactful, memorable presence, we selected:

PRODUCT

LARGE-SCALE DISPLAYS:

10-ft inflatable tires, an inflatable arch, and an inflatable tent, all designed with Vredestein’s branding for maximum visibility.

Display of large tires at an outdoor automotive event, with a red inflatable arch branded 'VREDESTEIN TIRES' over the exhibit, and a large tire suspended in the center. Several smaller tires are arranged in a row on both sides, and there are tents, people, and industrial structures in the background.
Yellow convertible car parked under a temporary tent with red branding, with palm trees and people in the background on a sunny day.
Large black and white inflatable tire with logo and text, set up outdoors on a sunny day, with trees, grassy field, and a crane in the background.

EVENT-SPECIFIC GIVEAWAYS:

Combined with oversized visual elements, smaller branded items like scarves, squeegees, and car decals connect with attendees on a more personal level, ensuring Vredestein stood out while also giving attendees items they could take home.

Person holding a black sign with white text that says 'VRESTEIN TIRES' next to a white car with a black wheel, and a window sticker on the car that reads 'Green Body 911 Porsche'.
A wooden table with various materials including two weekly planners, a black cap with 'WARM UP USA' embroidered, a stainless steel travel mug, a red scarf, a red weterasin sticker, and a red plastic stick.

RESULTS

The event package delivered a consistent, high-visibility presence across venues as varied as racetracks and agricultural fairs. Whitestone’s global presence and logistics expertise allowed for efficient reverse logistics–shipping event materials across borders, managing inspections, and preparing them for rapid redeployment. This not only reduced waste but also cut replacement costs, enabling Vredestein Tires to reuse premium displays without sacrificing quality or timing.

Vintage black race car driving past a crowd of people at a parade celebrating Middleburg Virginia's Warm Up USA event, with banners and flags in the background.
Pile of black Vredestein tires with white centers on a white surface, with a playground in the background.

“Sam and the team at Whitestone have been an excellent partner for us. They consistently deliver merchandise that feels unique to each event, never just generic. Our visitors notice the quality and thoughtfulness behind the products, which truly enhances how we present ourselves. They’re receptive to ideas, understand the limitations of our industry, and keep the process simple. Some of the items we currently have are not ones our competitors typically use, helping us stand out from the rest.”

- Manager, Marketing Communications for Apollo Tyres (UK) Holdings Ltd