Memorable Merch that Seals the Deal

Client
commonsku
Year
2025

INSPIRATION

commonsku, a platform that helps distributors streamline their workflow, came to Whitestone with a challenge we know well: creating a memorable touchpoint for prospects on the verge of signing. Similar to Whitestone’s own prospecting gifts, they wanted something that felt special and intentional—far from “promo-y.” The goal was to deliver a sleek, retail-inspired piece that people would actually use, while subtly reinforcing the commonsku brand and keeping it top of mind.

Our team explored a wide range of concepts before landing on a direction that balanced utility, design, and brand storytelling. Once finalized, we managed end-to-end distribution across 113 unique locations, ensuring each prospect received a thoughtful, cohesive experience right at their doorstep.

PLAN

PRODUCTS

The centerpiece of the campaign was a ceramic candle, filled with natural soy wax and finished with a single wick for a clean, elevated burn. Designed to feel retail-ready, the candle carried a sleek silhouette and featured a one-color decal imprint with a barcode motif–a subtle, creative nod to commonsku’s identity.

CUSTOM CERAMIC CANDLE: “Into the Blue” scent, featuring a monochrome decal imprint to keep the design sleek and cohesive

PREMIUM CUSTOM BOX: fully branded from the outside shipper to the interior packaging

BRANDED TOUCHPOINTS

  • Custom notecard with a QR code linking directly to the prospect’s commonsku rep

  • QR code printed on the outer box to encourage immediate reconnection

  • Coordinated crinkle paper in custom brand colors for a polished finish

RESULTS

The campaign delivered on its promise: useful, beautiful, and memorable merch that made commonsku stand out. Prospects received a gift that felt elevated and intentional, designed to live on desks and in homes rather than end up in a drawer.

“The team at Whitestone truly takes merch to the next level. Their passion shines through in every idea, every detail, and every step of the process. Working with them on our Prospect Merch Campaign was a highlight of my year. They were supportive, collaborative, and always ready with creative ways to make our project stand out. Thank you Whitestone!” — Sarah Remple, Senior Community Manager, commonsku