CASE STUDY: CASH APP POP-UP

 
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Square reached out to Whitestone Branding to help create a line of custom merchandise for a pop up store for their Cash App. The store was located in the heart of downtown Manhattan on Mulberry Street.

Square collaborated with Bodega Boys – Desus and Mero aka Bodega Boys – they star on their own show on Viceland an off the cuff news show touching on a variety of topics from street wear to politics.

 Cash App Pop-Up Store on 197 Mulberry Street, NYC

Cash App Pop-Up Store on 197 Mulberry Street, NYC

We were tasked to develop intricate clothing pieces for the pop-up shop. Everything had to include inside neck labels, multiple imprint locations, large orders with non-traditional designs and processes. Including a 100k stitch out embroidery on sweaters and gold foil printing.

 100k Stitch Embroidery

100k Stitch Embroidery

 White Cash App Sleeve Print

White Cash App Sleeve Print

 Bodega Boys Collab 3 Color Print

Bodega Boys Collab 3 Color Print

 Bitcoin Gold Foil Print

Bitcoin Gold Foil Print

 Bodega Boys Snapback -  7 Color Thread Embroidery

Bodega Boys Snapback -  7 Color Thread Embroidery

 Custom Cash App Construction Jacket

Custom Cash App Construction Jacket

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 Camo Hoodie w/ Gold Print

Camo Hoodie w/ Gold Print

 
Joseph Sommer