An Evening with Whitestone 

Client
Whitestone
Year
2025

People browsing embroidered patches at a market or craft fair with black tables and colorful lights overhead.
A woman with blonde hair styled in a bun, wearing a leather jacket and a white top, is looking down at a table of patchwork items at a gaming or arts and crafts event. Beside her, a young girl with brown hair is focused on a booklet or menu. The table displays trays of colorful patches and embroidered pins in various designs, including characters and symbols. The background features a dark room with colorful, dotted lights hanging from the ceiling, giving a lively and vibrant atmosphere.
A person smiling, wearing sunglasses, a hat, and Joy Division t-shirt, DJing at a nightclub with vibrant blue, purple, and orange lights creating a dynamic, blurred effect.
A woman in a red shirt playing an air hockey game at an arcade, with a basketball net and hoops game behind her, illuminated with bright blue and orange neon lights.
A dimly lit bar or lounge with purple neon lighting, multiple people sitting and standing, some engaged in conversation, and several large TV screens on the walls showing assorted content.
This image contains the word 'inspiration' written in large, bold, lowercase letters.

With our Whitestone Avenue offsite bringing our full team together in New York City, we saw an opportunity to extend the energy beyond our walls and reconnect with clients located in the city. We wanted to create a night that went beyond networking and was a true brand experience that combined fun, connection, and creativity. Through curated activations, premium brand showcases, and thoughtful touchpoints, we aimed to spark new conversations and inspire clients with what’s possible when partnering with Whitestone.

This image features a large watermark text that reads "The Plan."

We invited local clients through branded email campaigns that reflected the bold, elevated energy of Whitestone Avenue. The evening was set at SLATE NYC, chosen for its playful yet upscale atmosphere that encouraged mingling over food, drinks, and games. To make the experience unforgettable, we designed four unique activations that blended personalization, premium gifting, and hands-on creativity:

Icon of a camera in white on a black background
Illustration of a paper shredder with shredded paper coming out.
Outline of a baseball cap with a curved bill.
Simple black and white line drawing of a jacket with a front zipper, collar, and two pockets.

IMMERSIVE PHOTO EXPERIENCES: Guests received personalized aura portraits, descriptive color cards, and mini readings for a truly one-of-a-kind keepsake.

PERSONALIZATION THROUGH EXPERIENCE: Live customization through heat press and brought Whitestone’s creative capabilities to life in real time.

WHITESTONE MERCH: Using overruns and recent Whitestone Avenue merch, clients had the chance to win tote bags, hats, and other exclusive pieces, adding a playful energy to the evening.

PREMIUM RETAIL BRANDS: Guests explored selections from brands like RAINS, Allbirds, Beyond Yoga, Therabody, Native Union, Patagonia, and more, reinforcing Whitestone’s role in connecting clients with retail-level merchandise.

Text that says 'The Product'

To bring the activations to life, Whitestone handled all logistics and creative support, supplying tables, risers, tablecloths, rolling racks, hangers, and branded merchandise. The activations included:

Photo of an immersive photo experience booth called 'Inner Light Aura' with a sign that describes capturing moments in a dark, colorful setting, featuring a black fabric enclosure and a digital device on a tripod.
A person holding a golf club in front of an electronic dartboard.
Close-up of a black tablecloth with a white tote bag filled with colorful patches and stickers, and a person in a striped shirt and blue jeans examining additional patches or stickers.

Aura portrait studio setup with staff and signage.

Two women are sitting at a round table covered with black cloth, engaging in a conversation or activity with colorful pamphlets, brochures, and a small dish on the table. Behind them, there is a glass window revealing the interior of an arcade or gaming area with neon signs, arcade machines, and a starry night painted wall. One woman has long dark hair and wears glasses, while the other has long red hair and is smiling.
A woman with blonde hair and a name tag browsing patches and badges at a table inside a lively event space with colorful lights, other people, and multiple TVs in the background.
A collection of colorful patches in a display box, featuring various designs including hot dogs, pumpkins, city labels, and attributed to New York City, arranged in rows.

Custom patches designed for the event, with the option to live heat press on a custom tote bag or baseball hat.

A display table with backpacks, hats, and an open catalog in a retail or event space with black tiled walls, a neon sign, and a blue promotional banner for Whitestone indicating co-branded merchandise.

Full tablescapes and displays for partner brand showcases.

People standing indoors at an event, one person is holding a large white shopping bag with the word 'RAINS' on it, wearing white sneakers with blue accents, dark pants, and a dark jacket.
Two women smiling and talking at an indoor event, with a booth displaying brochures and promotional items in the background.
Table displaying promotional items including white and blue caps with 'Whitestone Avenue' embroidered, water bottles, boxed cameras labeled 'FOTOFOTO', stacks of notebooks, brochures, and brochures about New York City.
A table filled with various items including boxes, bottles, bags, hats, and accessories with a background of audio speakers on the wall and a portion of a television screen at the top.

A playful Plinko station stocked with Whitestone-created merch.

The word 'Results' written in large, bold, brown text on a white background.

The night exceeded expectations, with clients sharing glowing feedback on the atmosphere and activations. Many expressed interest in replicating the aura photography and live customization stations at their own upcoming events, requesting quotes directly after the evening. By blending fun, premium branding, and hands-on personalization, the event not only strengthened client relationships but also showcased Whitestone’s ability to design elevated, turnkey experiences that inspire.

three women having a conversation at a lively, colorful party or nightclub. The woman in the middle holds a glass of white wine and is wearing a checkered dress, while the other two women have dark, curly and braided hair and are dressed casually. The background features neon lights and people socializing.
A person holding a smartphone over a table with colorful portrait photographs and printouts, some of which are in rainbow hues.
Close-up of various embroidered patches displayed in white trays, including patches with designs of spray paint cans, doodles, and colorful patterns.
Two women smiling and toasting with drinks in a bar or restaurant. One woman has light-colored hair, and the other has dark hair. Both are holding colorful cocktails garnished with fruit.
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