E-Commerce, Activated

Client
Alteryx
Year
2024

A billboard displaying the words 'alteryx RKO MEMENTUM '25' with mountains in the background.

INSPIRATION

Alteryx hosts two major events each year—Inspire and RKO—designed to engage employees, customers, and partners while reinforcing the strength of their brand. For this year’s RKO event in Austin, TX, Alteryx wanted their employees to engage with the brand in a fresh, hands-on way. The focus was giving attendees to explore their swag shop firsthand, share real-time feedback, and make in-person purchases for themselves, their clients, and their families. 

PLAN

Whitestone worked closely with Alteryx to refresh their Swag Shop with a mix of new, high-impact items and bestsellers from their online shop.

A key element of the event was the Swag Store, a fully stocked onsite merchandise shop featuring a curated selection of branded products. Alteryx worked with their partners to design an engaging, well-organized retail display, while Whitestone provided and managed the merchandise. With dedicated budgets for branded merchandise, the sales team actively engaged with the store, making it a high-traffic destination throughout the event.

Display of clothing and accessories, including black jackets, gray and yellow shirts, black backpacks, and blue water bottles, in front of a large window with a cityscape in the background.
Clothing racks with jackets, hoodies, and sweaters in yellow, navy, gray, black, and dark colors, displayed on black hangers.
Booth with a blue and yellow banner reading 'RKO Momentum '25 Swag Store', displays with branded merchandise, two people smiling behind the counter, a white dog sitting on a stool, and various merchandise like mugs, caps, and bags inside a conference or expo setting. 
Tejal Makuk, Whitestone’s Director of Strategic Operations, and Morgan Bell, our Executive Program Manager, overseeing the store

PRODUCTS

The Swag Store featured a mix of premium giveaways and purchasable items, including drinkware, apparel, bags, candles, and tech accessories. Every product aligned with Alteryx’s brand identity, ensuring both practicality and appeal for employees.

Collection of Alteryx-branded items including a blue water bottle, two tote bags, a small crossbody bag, a white and blue patterned candle, and a black insulated tumbler, all arranged against a blue background.
Open laptop displaying an online shopping website with a 'Shop All' section showing various products, including a mug, a tablet, and other items, on a dark blue background.

RESULTS

Beyond sales, the biggest success of the Swag Store was the opportunity to connect with Alteryx employees in person and see their excitement firsthand. The event reinforced the importance of high-quality branded merchandise in fostering team engagement and company pride. The collaboration also demonstrated Whitestone’s ability to offer end-to-end merchandising services—from product curation to onsite execution—providing a valuable, scalable solution for future Alteryx events.

A woman and a young boy embrace in a hug at a busy restaurant or conference setting, with other seated guests in the background.
Black handbags hanging on a metal clothing rack in a store.
Two women in professional attire smiling at the camera while standing at a check-in counter in a hotel lobby. One woman has curly hair and is wearing a maroon leather jacket, and the other has straight hair tied back and is wearing a striped shirt. There are other people at the counter and shelves with items in the background. 
Vanessa Jefferson, Creative Designer, running the register