10-Year Anniversary 

Client
Whitestone
Year
2023

Inside view of a blue fabric bag with a label that reads 'creatively designed by whitestone' and a patch with the text 'NO TWO STONES ARE ALIKE'.
Close-up of a blue fabric with a textured pattern and a white card with printed cursive text. The fabric has a label that reads 'WHITESTONE' and a sewn seam on the right side.

In 2023, Whitestone is proud to celebrate our 10th anniversary. This milestone inspired the creation of the Whitestone 10-Year Anniversary Campaign, which recognizes our success as a business over the past ten years and will be highlighted throughout this monumental year. The campaign focuses on Whitestone's achievements and incorporates our core ethos of Human, Collaborative, Contemporary, Original, and Reliable.

A blue designer tote bag with the word 'WHITEONE' on it, and a matching blue drawstring backpack with irregular dark blue shapes, set against a white background.
Gold and beige 3D pyramid with text indicating 2024 PPAI Pyramid Winner in marketing programs and branding.
Word 'Inspiration' in large navy blue letters on a black background.
Text-based logo that says "The 10 Year Tote" in navy blue font on a white background.

To coincide with our 10th anniversary branding, our brand team custom-designed and manufactured Executive Totes for our Annual Client Gifting Program.

In collaboration with our overseas partner, we developed these exclusive bags to commemorate our brand partners' integral support to our success and growth over the past ten years.

Our art department designed an anniversary logo, which sits alongside our heritage logo and brand standards, to highlight the anniversary. This logo pays homage to Whitestone's progress and accolades during the past decade.

A blue tote bag with a geometric pattern and the word "WHITESTONE" printed on it. The bag is positioned in front of a white background and is partly obscured by a person's foot in blue shoe.
Abstract logo design with geometric shapes and bold colors on a dark blue background.
A colorful logo with the number 10 in navy blue, complemented by a light blue stripe, a green shape, a navy oval, and a gold shape, forming a stylized design.
Colorful geometric abstract design with shapes and the number 10 on a green background.
A color palette featuring six colors labeled Reliable, Human, Original, Collaborative, Contemporary, and Contemporary, with their respective hex codes: #89B8C5, #233B77, #E0AD3C, #268E60, #E9E8E4, and #363533.
A blue denim tote bag with handles, with a label that says 'creatively designed by Whitestone' on the inside.
Inside of a blue fabric bag with a label that reads "creatively designed by whistone" at the top and a black and blue text design that says "NO TWO STONES ARE ALIKE".
Close-up of a fabric label with the word "WHITESTONE" embroidered in black on a blue patterned fabric background.
Close-up of a blue patterned fabric bag with black trim.
The word 'concept' written in blue lowercase letters.

Every aspect of the product, from its message and presentation to its packaging and construction, was thoughtfully considered and implemented, drawing on this year's predominant trends and incorporating quality materials and exquisite features. The result: functional luxury at its finest.

Inclusive with a personalized notecard from Joseph and custom packaged in an eco-friendly mailer, this year's annual client gift is more than just a present; it is a heartfelt gesture of gratitude in the form of a fully customized commemorative recognition gift.

Blue designer tote bag and folded blanket with text and pattern, along with a handwritten note on white paper.
Blue tote bag with a geometric pattern and the word "WHITESTONE" printed on it, isolated on a white background.

10 YEAR TOTE

We spared no expense in ensuring the quality and functionality of the tote. This product is the perfect representation of Whitestone's commitment to providing best-in-class, purposeful products that are always client-focused.


Because no two stones are alike.

Here's to ten years!

A blue patterned tote bag with two handles standing upright against a white background.
Blue backpack with dark blue abstract pattern and black drawstrings, displayed against a white background.

DUST BAG

Close-up of a blue package with the text "creatively designed by whitestone" and an abstract graphic design, alongside a textured fabric with the word "WHITESTONE" on a label.
Two green recycled mailers with white and colorful text and graphics, one displays a logo celebrating 10 years of Whitestone, the other has a QR code and a speech bubble with 'Say Hi!'

RECYCLED MAILER

A beige-colored box with the Whitestone logo and '10-Year' printed on it.

EMBOSSED CARD

A set of blue and white patterned shopping bags, including one with the word 'WHITESTON' printed on it.
A letter of appreciation on white paper placed on a textured blue cloth, with blue fabric and black cords on the side, celebrating a 10-year anniversary of a company named Whitestone.
Blue reusable shopping bag, blue drawstring bag, green plastic bag, paper letter, and green flyer on white background.
A blue tote bag with a patterned front pocket and a luggage tag with the word WHITESTONE, resting on a rolled-up fabric with a large blue floral pattern.
The word 'Results' written in large, bold, dark blue letters.

As a testament to the creativity and dedication behind our 10 Year Anniversary Campaign, we are thrilled to announce that Whitestone won Gold at the PPAI Pyramid Awards. This recognition honors the innovative approach, storytelling, and collaborative efforts that went into bringing the campaign to life.

The award is a proud milestone in our journey, highlighting the hard work of the entire Whitestone team and the strong partnership with our suppliers and clients. Winning this prestigious award reinforces our commitment to delivering exceptional work and marks another major achievement as we celebrate 10 years of business success.

Read about the award
Gold pyramid with text indicating 2024 PPAI Pyramid Winner, associated with marketing, programs, branding, and industry events.
Close-up of a blue bag made by Whitestone with a textured pattern and tags, partially covered by a light blue fabric.
SHOP BAG ESSENTIALS
Custom Whitestone open fabric bag with a quote that reads 'NO TWO STONES ARE ALIKE' inside.
EXPLORE CAPABILITIES